Born & based in New York City, Rachel Balzarini is a multi-faceted creative, working in the fashion industry since 2006. Freelancing since 2019, her work currently focuses on art direction and casting. Prior to freelancing, Rachel held several positions including Style Manager for Bandier & Visual Merchandiser for Max Mara, Pucci and Burberry. She has over two decades of styling experience, including runway, e-com and campaigns.
In 2018, Rachel founded PLATFORMME Magazine, a limited-edition print + digital magazine dedicated to providing exposure for undiscovered POC & LGBTQ creatives within art, fashion, lifestyle & design. Curating, casting, producing & designing each issue, Rachel continues to grow the community with seven print issues released since its launch. She has self-funded Platformme 100% thus far.
In 2019, Rachel launched PLATFORMME MODELS, a boutique mother agency, revolving around a non-conforming, inclusive aesthetic with a model roster that represents an individualistic mind-set. The agency currently represents a full model board, whom Rachel discovered, and she continues to develop, manage and book.
Clients include Calvin Klein, Nike, Tommy Hilfiger, Denim Tears, Bloomingdales, Sally Laporte, Proenza Schouler, Macys, Hill House, Footlocker, Vince Camuto, Target, Bandit Running, Dreamville, The Museum of Modern Art, Adidas, Ted Baker, Puma, Speedo, Michael Kors, Kate Spade, Sam Edelman, Julie Voss, Veronica Beard, Victoria Secret, Cinq a Sept, Izod, Jack Rogers, Another Tomorrow, Bandier, Hello Fresh, Warner, Wilson, Ring Concierge, Studio180 & more.
For more info on PLATFORMME magazine go to www.theplatformme.com
For more info on PLATFORMME MODELS go to www.platformmemodels.com